Eleventy proceeds its retail development plan, with new openings in America, Switzerland and with temporary pop-up in some Italian stores.
Starting from Canada. Some weeks ago, a new man line corner opens at third floor of Holt Renfrew, the refined luxury department in Calgary. “We are reinforcing our presence in the American market, where we have already present at Bloomingdale’s, Saks Fifth Avenue, Stanley Korshak, Nordstrom, Hudson Bay, Mario’s” so Marco Baldassari, CEO and creative designer of eleventy man collections, says about it – “The States are a key area in our internationalization project: the incidence is 15%”.
Over 35 square meters of expository space set up according to the typical Eleventy concept. Tubular metal hanging rails matched with natural woods host the collection and oil paintings, made in Italy by contemporary artists. Representing a creativity and an entirely made in Italy production are features that made the brand increasingly appreciated, both for men and woman fashion.
The first Eleventy woman corner will open in the following days in Jelmoli, the exclusive fashion store located in the luxury shopping quarter of Zurich. At the second floor, the Spring/Summer Eleventy collection is shown with a special capsule collection including leather handcrafted goods by a selection of Italian artisans.
“The womanswear currently represents the 35% of total turnover and it is present in the most important fashion multi-brand stores in Italy and in France. We inaugurated the first woman flagship in Cannes: these new openings confirm the trend increase also in the woman fashion” says Paolo Zuntini, CEO and creative director of woman lines.
And that is not all. There will be two openings in Italy. The first one at Milan’s Rinascente (11-25 April) with a man pop-up store. Then, a temporary store for man and woman in Alassio, at the Boutique Arturo (12 April-2 May), with two special shop windows.